Privacy & Cookies Policy

Last Updated: April 2026

Welcome to The CtC Ratio. This Privacy & Cookies Policy explains how information is collected, used, and protected when you visit ctcratio.co.uk.

1. Information Collected

This tool was built to be as anonymous as possible. No account is required to use the map. The data collected falls into two categories:

Automatically Collected Data: When you use the site, the analytics provider (PostHog) automatically collects basic usage data. This includes your IP address, browser type, device type, and how you interact with the map (e.g., which postcodes you search).

Voluntarily Provided Data: If you choose to make contact via email for commercial enquiries, your email address and any information you provide will be retained strictly for the purpose of responding to your enquiry.

2. How Your Information Is Used

The information collected is used to:

  • Ensure the interactive map functions correctly on your device.
  • Understand aggregate user behaviour to improve the methodology and UI.
  • Monitor against spam, bots, or abuse of the platform.

3. Cookies & Tracking Technologies

In accordance with the UK Privacy and Electronic Communications Regulations (PECR), cookies and similar tracking technologies are used to operate the site:

Essential Cookies: Necessary for the site to load and function securely.

Analytics Cookies: PostHog is used to understand how users interact with the data. PostHog uses cookies to distinguish unique users and track session engagement.

4. Data Sharing & Third Parties

Your personal data is never sold. Data is only shared with service providers strictly necessary to run the site (e.g., Vercel for hosting and PostHog for analytics).

5. Your UK GDPR Rights

If you are located in the UK or the EEA, you have the right to access, correct, delete, or restrict the processing of any personal data that may be held about you. To exercise these rights, please get in touch.

6. Contact

If you have any questions about this policy or how your data is handled, please contact: hello@ctcratio.co.uk